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ISBN
| 9780749482107 | |
DDC
| 658.827 | |
Tác giả CN
| Brito, Michael | |
Nhan đề
| Participation marketing : unleashing employees to participate and become brand storytellers / Michael Brito | |
Thông tin xuất bản
| London, United Kingdom : Kogan Page Limited, 2018 | |
Mô tả vật lý
| xvi, 238 pages. ; 24 cm. | |
Phụ chú
| Includes index | |
Tóm tắt
| This book will help business leaders think strategically about employee advocacy as a new channel to market and will show them how to develop trusted brand messages. Participation in company activity and sharing content not only helps reach wider communities with trusted peer-to-peer endorsements, it also reinforces the credibility of a company as a positive brand experience. Alongside higher employee engagement, retention and productivity, Participation Marketing shows you how to work with the most vital influencers that any organization can have: its employees | |
Từ khóa tự do
| Employee motivation | |
Từ khóa tự do
| Corporate culture | |
Từ khóa tự do
| Branding (Marketing) | |
Từ khóa tự do
| Management--Employee participation | |
Từ khóa tự do
| Marketing--Management | |
Khoa
| Khoa Quản trị Kinh doanh | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 085718 |
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| 082 | |a658.827|bB86285|223 |
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| 100 | |aBrito, Michael |
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| 245 | |aParticipation marketing : |bunleashing employees to participate and become brand storytellers / |cMichael Brito |
|---|
| 260 | |aLondon, United Kingdom : |bKogan Page Limited, |c2018 |
|---|
| 300 | |axvi, 238 pages. ; |c24 cm. |
|---|
| 500 | |aIncludes index |
|---|
| 520 | |aThis book will help business leaders think strategically about employee advocacy as a new channel to market and will show them how to develop trusted brand messages. Participation in company activity and sharing content not only helps reach wider communities with trusted peer-to-peer endorsements, it also reinforces the credibility of a company as a positive brand experience. Alongside higher employee engagement, retention and productivity, Participation Marketing shows you how to work with the most vital influencers that any organization can have: its employees |
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| 541 | |aMua |
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| 653 | |aEmployee motivation |
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| 653 | |aCorporate culture |
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| 653 | |aBranding (Marketing) |
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| 653 | |aManagement--Employee participation |
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| 653 | |aMarketing--Management |
|---|
| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aMarketing |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 085718 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/40496_participationthumbimage.jpg |
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| 890 | |a1|b0|c0|d0 |
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| Dòng |
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