ISBN
| 9780749482671 |
DDC
| 658.812 |
Tác giả CN
| Newman, Martin (Business consultant) |
Nhan đề
| 100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world / Martin Newman, Malcolm McDonald |
Thông tin xuất bản
| London, United Kingdom : Kogan Page Limited, 2018 |
Mô tả vật lý
| xvii, 281 pages. : llustrations ; 24 cm. |
Phụ chú
| Includes index |
Tóm tắt
| Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. |
Từ khóa tự do
| Marketing |
Từ khóa tự do
| Customer services |
Từ khóa tự do
| Customer relations |
Khoa
| Khoa Quản trị Kinh doanh |
Tác giả(bs) CN
| McDonald, Malcolm |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 085710 |
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260 | |aLondon, United Kingdom : |bKogan Page Limited, |c2018 |
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300 | |axvii, 281 pages. : |bllustrations ; |c24 cm. |
---|
500 | |aIncludes index |
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520 | |aVirtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business. |
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653 | |aCustomer services |
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653 | |aCustomer relations |
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691 | |aMarketing |
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700 | |aMcDonald, Malcolm |
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852 | |a300|bQ12_Kho Mượn_02|j(1): 085710 |
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085710
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Q12_Kho Mượn_02
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658.812 N551
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