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    Nhan đề: 100 practical ways to improve customer experience :

ISBN 9780749482671
DDC 658.812
Tác giả CN Newman, Martin (Business consultant)
Nhan đề 100 practical ways to improve customer experience : achieve end-to-end customer engagement in a multichannel world / Martin Newman, Malcolm McDonald
Thông tin xuất bản London, United Kingdom : Kogan Page Limited, 2018
Mô tả vật lý xvii, 281 pages. : llustrations ; 24 cm.
Phụ chú Includes index
Tóm tắt Virtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
Từ khóa tự do Marketing
Từ khóa tự do Customer services
Từ khóa tự do Customer relations
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN McDonald, Malcolm
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245 |a100 practical ways to improve customer experience : |bachieve end-to-end customer engagement in a multichannel world / |cMartin Newman, Malcolm McDonald
260 |aLondon, United Kingdom : |bKogan Page Limited, |c2018
300 |axvii, 281 pages. : |bllustrations ; |c24 cm.
500 |aIncludes index
520 |aVirtually all consumer-facing businesses talk about putting the customer first, but in reality, few deliver on this as effectively as they could. 100 Practical Ways to Improve Customer Experience walks readers through a wealth of practical tips, tools, guidelines and frameworks, for implementing customer-focused marketing strategies at every step of the customer journey. By ensuring that the customer remains the key focus, companies can identify areas in need of improvement and implement relevant steps throughout the value chain to transform their business.
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653 |aCustomer relations
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691 |aMarketing
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1 085710 Q12_Kho Mượn_02 658.812 N551 Sách mượn tại chỗ 1