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  • Ký hiệu PL/XG: 658.8 M8178
    Nhan đề: Market research :
ISBN 9789811353444
DDC 658.8
Tác giả CN Mooi, Erik
Nhan đề Market research : the process, data, and methods using Stata / Erik Mooi; Marko Sarstedt; Irma Mooi-Reci
Thông tin xuất bản Singapore : Springer, 2018
Mô tả vật lý xx, 416 pages. : illustrations (some color) ; 25 cm
Tùng thư Springer texts in business and economics
Phụ chú Includes index.
Tóm tắt This book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
Thuật ngữ chủ đề Marketing research
Thuật ngữ chủ đề Marketing research-Computer programs
Thuật ngữ chủ đề Marketing research-Statistical methods
Thuật ngữ chủ đề Mathematical statistics-Computer programs
Từ khóa tự do Business
Từ khóa tự do Knowledge management
Từ khóa tự do Statistics
Từ khóa tự do Stata
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Mooi-Reci, Irma
Tác giả(bs) CN Sarstedt, Marko
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100 |aMooi, Erik
245 |aMarket research : |bthe process, data, and methods using Stata / |cErik Mooi; Marko Sarstedt; Irma Mooi-Reci
260 |aSingapore : |bSpringer, |c2018
300|axx, 416 pages. : |billustrations (some color) ; |c25 cm
490|aSpringer texts in business and economics
500 |aIncludes index.
520 |aThis book is an easily accessible and comprehensive guide which helps make sound statistical decisions, perform analyses, and interpret the results quickly using Stata. It includes advanced coverage of ANOVA, factor, and cluster analyses in Stata, as well as essential regression and descriptive statistics. It is aimed at those wishing to know more about the process, data management, and most commonly used methods in market research using Stata. The book offers readers an overview of the entire market research process from asking market research questions to collecting and analysing data by means of quantitative methods. It is engaging, hands-on, and includes many practical examples, tips, and suggestions that help readers apply and interpret quantitative methods, such as regression, factor, and cluster analysis. These methods help researchers provide companies with useful insights.
541 |aSpringer
650 |aMarketing research
650 |aMarketing research|xComputer programs
650 |aMarketing research|xStatistical methods
650 |aMathematical statistics|xComputer programs
653 |aBusiness
653 |aKnowledge management
653 |aStatistics
653 |aStata
690 |aKhoa Quản trị Kinh doanh
691|aMarketing
700 |aMooi-Reci, Irma
700 |aSarstedt, Marko
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