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ISBN
| 9781032540726 | |
DDC
| 658.4 | |
Nhan đề
| The strategy and tactics of pricing : a guide to growing more profitably / Thomas T. Nagle, Georg Müller, Evert Gruyaert | |
Lần xuất bản
| 7th ed. | |
Thông tin xuất bản
| New York, London : Routledge, Taylor & Francis Group, 2024 | |
Mô tả vật lý
| 335 pages. ; 25 cm. | |
Phụ chú
| Thomas Nagle appears as first named author on earlier editions | |
Tóm tắt
| Explain how to balance the ability to create and extract value from the market by managing pricing decisions in a more strategic and profitable way, rather than calculating prices to cover costs or achieve goals. sales goals, readers will learn how to make more strategic choices to proactively influence customer perceptions of value, manage internal costs, and shift the demand curve profitably. | |
Từ khóa tự do
| Marketing decision making | |
Từ khóa tự do
| Prix fixation | |
Từ khóa tự do
| Pricing | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Müller, Georg | |
Tác giả(bs) CN
| Gruyaert, Evert | |
Tác giả(bs) CN
| Nagle, Thomas T. | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 091107 |
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| 008 | 240508s2024 nyu eng |
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| 009 | 1 0 |
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| 041 | |aeng |
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| 044 | |anyu |
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| 082 | |a658.4|bT3747|223 |
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| 245 | |aThe strategy and tactics of pricing : |ba guide to growing more profitably / |cThomas T. Nagle, Georg Müller, Evert Gruyaert |
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| 250 | |a7th ed. |
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| 260 | |aNew York, London : |bRoutledge, Taylor & Francis Group, |c2024 |
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| 300 | |a335 pages. ; |c25 cm. |
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| 500 | |aThomas Nagle appears as first named author on earlier editions |
|---|
| 520 | |aExplain how to balance the ability to create and extract value from the market by managing pricing decisions in a more strategic and profitable way, rather than calculating prices to cover costs or achieve goals. sales goals, readers will learn how to make more strategic choices to proactively influence customer perceptions of value, manage internal costs, and shift the demand curve profitably. |
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| 541 | |aMua |
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| 653 | |aMarketing decision making |
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| 653 | |aPrix fixation |
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| 653 | |aPricing |
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| 690 | |aKhoa Quản trị Kinh doanh |
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| 691 | |aQuản trị kinh doanh |
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| 700 | |aMüller, Georg |
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| 700 | |aGruyaert, Evert |
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| 700 | |aNagle, Thomas T. |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 091107 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/50451_thestrategyandtacticsofpricingthumbimage.jpg |
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| 890 | |a1|b0|c0|d0 |
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