 |
ISBN
| 9781292205021 | |
DDC
| 658.81 | |
Tác giả CN
| Jobber, David | |
Nhan đề
| Selling and sales management / David Jobber, Geoff Lancaster, Kenneth Le Meunier-FitzHugh | |
Lần xuất bản
| 11th ed. | |
Thông tin xuất bản
| Harlow, England : Pearson, 2019 | |
Mô tả vật lý
| xxiv, 470 pages. : color illustrations ; 25 cm. | |
Phụ chú
| Includes index. | |
Tóm tắt
| This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. | |
Từ khóa tự do
| Vente | |
Từ khóa tự do
| Ventes gestion | |
Từ khóa tự do
| Selling | |
Từ khóa tự do
| Sales management. | |
Khoa
| Khoa Ngoại ngữ | |
Tác giả(bs) CN
| FitzHugh, Kenneth Le Meunier | |
Tác giả(bs) CN
| Lancaster, Geoff | |
Địa chỉ
| 300Q12_Kho Mượn_02(1): 090843 |
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| 020 | |a9781292205021|c4208000 |
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| 044 | |aenk |
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| 082 | |a658.81|bJ627|223 |
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| 100 | |aJobber, David |
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| 245 | |aSelling and sales management / |cDavid Jobber, Geoff Lancaster, Kenneth Le Meunier-FitzHugh |
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| 250 | |a11th ed. |
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| 260 | |aHarlow, England : |bPearson, |c2019 |
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| 300 | |axxiv, 470 pages. : |bcolor illustrations ; |c25 cm. |
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| 500 | |aIncludes index. |
|---|
| 504 | |aIncludes bibliographical references and index. |
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| 520 | |aThis new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management. |
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| 541 | |aMua |
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| 653 | |aVente |
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| 653 | |aVentes gestion |
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| 653 | |aSelling |
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| 653 | |aSales management. |
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| 690 | |aKhoa Ngoại ngữ |
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| 691 | |aNgôn ngữ Anh |
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| 700 | |aFitzHugh, Kenneth Le Meunier |
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| 700 | |aLancaster, Geoff |
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| 852 | |a300|bQ12_Kho Mượn_02|j(1): 090843 |
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| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/anhbiasach/50449_sellingandsalesmanagementthumbimage.jpg |
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| 890 | |b0|c0|d0|a1 |
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Đặt chỗ |
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090843
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Q12_Kho Mượn_02
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