ISBN
| 9781292449364 |
DDC
| 658.8 |
Tác giả CN
| Kotler, Philip |
Nhan đề
| Principles of marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian |
Lần xuất bản
| 19th ed. |
Thông tin xuất bản
| Harlow, Essex, United Kingdom : Pearson, 2024 |
Mô tả vật lý
| 768 pages. : color illustrations ; 28 cm. |
Phụ chú
| Previous edition: 2019 |
Tóm tắt
| Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. |
Từ khóa tự do
| Marketing-Management |
Từ khóa tự do
| Service industries-Marketing |
Từ khóa tự do
| Marketing |
Từ khóa tự do
| Management |
Từ khóa tự do
| Business |
Khoa
| Khoa Ngoại ngữ |
Khoa
| Khoa Quản trị Kinh doanh |
Tác giả(bs) CN
| Armstrong, Gary |
Tác giả(bs) TT
| Balasubramanian, Sridhar |
Địa chỉ
| 300Q12_Kho Mượn_02(3): 090852-3, 091130 |
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245 | |aPrinciples of marketing / |cPhilip Kotler, Gary Armstrong, Sridhar Balasubramanian |
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250 | |a19th ed. |
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260 | |aHarlow, Essex, United Kingdom : |bPearson, |c2024 |
---|
300 | |a768 pages. : |bcolor illustrations ; |c28 cm. |
---|
500 | |aPrevious edition: 2019 |
---|
520 | |aPrinciples of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities. |
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541 | |aMua |
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653 | |aService industries-Marketing |
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653 | |aMarketing |
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653 | |aManagement |
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653 | |aBusiness |
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691 | |aNgôn ngữ Anh |
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