ISBN
| 9781953349644 |
DDC
| 658.812 |
Tác giả CN
| Pearce, Michael |
Nhan đề
| Customer Relationship Management : How To Develop and Execute / Michael Pearce |
Lần xuất bản
| First edition |
Thông tin xuất bản
| New York : Business Expert Press, 2021 |
Mô tả vật lý
| 245 pages ; 23 cm. |
Tóm tắt
| CRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolutionin which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevanceof the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy. |
Từ khóa tự do
| Brand positioning |
Từ khóa tự do
| CRM strategy |
Từ khóa tự do
| Customer centric business model |
Khoa
| Khoa Quản trị Du lịch |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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040 | |aNTT |
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041 | |aeng |
---|
044 | |anyu |
---|
082 | |a658.812|bP3141|223 |
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100 | |aPearce, Michael |
---|
245 | |aCustomer Relationship Management : |bHow To Develop and Execute / |cMichael Pearce |
---|
250 | |aFirst edition |
---|
260 | |aNew York : |bBusiness Expert Press, |c2021 |
---|
300 | |a245 pages ; |c23 cm. |
---|
520 | |aCRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolutionin which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevanceof the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy. |
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653 | |aBrand positioning |
---|
653 | |aCRM strategy |
---|
653 | |aCustomer centric business model |
---|
690 | |aKhoa Quản trị Du lịch |
---|
691 | |aQuản trị khách sạn |
---|
852 | |aThư Viện Đại học Nguyễn Tất Thành |
---|
856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/600 congnghe/650 quanlyvadichvuphuthuoc/anhbiasach/49808_customerrelationshipthumbimage.jpg |
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