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  • Ký hiệu PL/XG: 306.361 A6524
    Nhan đề: Applied social marketing and quality of life :
ISBN 9783030832858
DDC 306.361
Nhan đề Applied social marketing and quality of life : case studies from an international perspective / M. Mercedes Galan-Ladero, Reynaldo G. Rivera (editor)
Lần xuất bản 1st ed.
Thông tin xuất bản Cham, Switzerland : Springer, 2021
Mô tả vật lý xv, 427 pages. : illustrations ; 24 cm.
Tùng thư Applying quality of life research: Best practices
Tóm tắt This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting
Từ khóa tự do Marketing
Từ khóa tự do Mass media
Từ khóa tự do Motivation research (Marketing)
Từ khóa tự do Political planning
Từ khóa tự do Quality of life
Từ khóa tự do Well-being
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Galan-Ladero, M. Mercedes
Tác giả(bs) CN Rivera, Reynaldo G.
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245 |aApplied social marketing and quality of life : |bcase studies from an international perspective / |cM. Mercedes Galan-Ladero, Reynaldo G. Rivera (editor)
250 |a1st ed.
260 |aCham, Switzerland : |bSpringer, |c2021
300 |axv, 427 pages. : |billustrations ; |c24 cm.
490 |aApplying quality of life research: Best practices
520 |aThis book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting
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700 |aGalan-Ladero, M. Mercedes|eeditor
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