Reference book (All)
Selling and sales management / David Jobber, Geoff Lancaster, Kenneth Le Meunier-FitzHugh [07-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

This new edition comes fully updated with new case studies, using working businesses to connect sales theory to the practical implications of selling in a modern environment. It also contains the results from cutting-edge research that differentiates it from most of its competitors. The book continues to place emphasis on global aspects of selling and sales management. Topics covered include technological applications of selling and sales management, ethics of selling and sales management, systems selling and a comprehensive coverage of key account management.

Principles of Marketing / Philip Kotler, Gary Armstrong, Sridhar Balasubramanian [07-05-2024] Đầu mục:2 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

Principles of Marketing, global edition, 19th edition by Kotler and Armstrong shows you how to create vibrant, interactive communities of consumers in today's fast-changing, increasingly digital and social marketplace Ideal for students who study marketing courses, this textbook offers a comprehensive overview of the fundamental principles of marketing within an innovative customer-value framework, providing you with the knowledge and resources to create vibrant, interactive communities of consumers who make products and brands an integral part of their daily lives.This latest edition has been revised and enhanced to reflect the major trends impacting contemporary marketing, packed with stories illustrating how companies are using new digital technologies to maximise customer engagement and shape brand conversations, experiences and communities.

Global food trade and consumer demand for quality / Barry Krissoff, Mary Bohman, Julie A. Caswell (editor) [06-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

The objective of these proceedings is to examine consumer demand for quality attributes (including food safety, biotechnology-free food, organic food, etc.) in the context of a global economy and expanding international trade and the role of both private firm strategies and public policy in facilitating consumer choice and free trade. Specific questions will be addressed in order to meet this objective. They begin with the two-way linkage between trade and consumer demand, and end with quality and regulation

Smart and sustainable food technologies / Shalini Sehgal, Barinderjit Singh, Vasudha Sharma (editor) [06-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

This book presents a comprehensive view of emerging smart technologies in various food processing sectors. Specifically, it covers smart technologies applied in food production, food manufacturing, food packaging, storage, distribution, and food supply chain. Contributing authors are the key scientists with diverse backgrounds in either industry or academia.

Chocolate science and technology / Emmanuel Ohene Afoakwa [06-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

This second edition provides information on recent advances in the science and technology of chocolate manufacture and the entire international cocoa industry. It provides detailed reviews of a wide range of topics, including cocoa production, cocoa and chocolate manufacturing operations, sensory perception of chocolate quality, flavour release and perception, sugar replacement and alternative sweetening solutions in chocolate production, industrial manufacture of sugar-free chocolates and the nutrition and health benefits of cocoa and chocolate consumption.

Research methods in crime and justice / Brian L. Withrow. [06-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

Research Methods in Crime and Justice, 2nd Edition, is an innovative text/online hybrid for undergraduate Criminal Justice Research Methods courses. This material uniquely addresses the fundamental teaching issue for this course: how to show students that success as criminal justice practitioners is linked to their acquisition of research skills.

Private international law : contemporary challenges and continuing relevance / Franco Ferrari, Diego P. Fernández Arroyo (editor) [06-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

Is Private International Law (PIL) still fit to serve its function in today's global environment? In light of some calls for radical changes to its very foundations, this timely book investigates the ability of PIL to handle contemporary and international problems, and inspires genuine debate on the future of the field.

American civilization : an introduction / David Mauk ; ALF Tomas Tonnessen; John Oakland [06-05-2024] Đầu mục:2 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

International investment law and arbitration : commentary, awards, and other materials / Chin Leng Lim, Jean Ho, Mārtiņš Paparinskis [06-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

International investment law and arbitration is a rapidly evolving field, and can be difficult for students to acquire a firm understanding of, given the considerable number of published awards and legal writings. The first edition of this text, cited by courts in Singapore and Colombia, overcame this challenge by interweaving extracts from these arbitral decisions, treaties and scholarly works with concise, up-to-date and reliable commentary. Now fully updated and with a new chapter on arbitrators, the second edition retains this practical structure along with the carefully curated end-of-chapter questions and readings. The authors consider the new chapter an essential revision to the text, and a discussion which is indispensable to understanding the present calls for reform of investment arbitration. The coverage of the book has also been expanded, with the inclusion of over sixty new awards and judicial decisions, comprising both recent and well-established jurisprudence. This textbook will appeal to graduates studying international investment law and international arbitration, as well as being of interest to practitioners in this area.

The encyclopedia of crime and punishment. Wesley G. Jennings (editor)Volume 3 O-Z / [06-05-2024] Đầu mục:1 (Lượt lưu thông:0) Tài liệu số:0 (Lượt truy cập:0)

The Encyclopedia of Crime and Punishment provides the most comprehensive reference for a vast number of topics relevant to crime and punishment with a unique focus on the multi/interdisciplinary and international aspects of these topics and historical perspectives on crime and punishment around the world.