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Tourism marketing and management / G P Raju
Delhi, India : Manglam Publications, 2009
289 p. ; cm.
Ký hiệu phân loại (DDC): 338.4791
Tourism is now widely recognised as the world's largest industry and its growth is creating rapid social, economic and environmental changes which require detailed understanding and measures to manage it. Tourism is now becoming a major area of study among students all over the world and its development and management hold many career opportunities for students. Marketing involves much more, including product/service development, place (location and distribution), and pricing. It requires information about people, especially those interested in what you have to offer (Your market"), such as wh.
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