Dòng Nội dung
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Applied social marketing and quality of life : case studies from an international perspective / M. Mercedes Galan-Ladero, Reynaldo G. Rivera (editor)
Cham, Switzerland : Springer, 2021
xv, 427 pages. : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 306.361
This book discusses how various social marketing campaigns have taken up and had an impact on important aspects of quality of life across the world. The chapters bring up case studies from different regions, showing how successful social marketing campaigns have been instrumental in addressing public health challenges, discrimination and exclusion, violence, and inequity; and in changing public perceptions in different countries and through public and nonprofit organizations, but also through businesses. Thus, this book approaches social marketing from a quality-of-life (QOL) marketing philosophy, taking an international perspective. It includes 26 case studies discussing how social marketing campaigns were developed and implemented in specific cases related to disease prevention and risk behavior, safe and healthy lifestyles, and inclusion and interpersonal relationships. It also covers social marketing campaigns related to COVID-19 in various countries. The book is both comprehensive and provides in-depth understanding of every case, and is useful for research, policy making, development communication and social marketing. Graduate students, researchers, practitioners, and social marketers alike will find this book interesting
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Co-creation and well-being in tourism / Antónia Correia; Metin Kozak; Juergen Gnoth; Alan Fyall editors
Cham, Switzerland : Springe, 2017
209 pages. : color illustrations
Ký hiệu phân loại (DDC): 338.4791
This book offers a wealth of new views and interpretations of well-being in tourism, emphasizing the role that co-creation - the creation or enhancement of value through tourist engagement with tourism providers and other tourists - is increasingly playing in enriching tourist experiences. A combination of theoretical and empirically based contributions relating to various tourism contexts shed light on existing and potential contributions of tourists and destination providers to tourist well-being. Readers will find novel and compelling insights into both the very nature of wellbeing as perceived by the tourist and the opportunities that are emerging as tourists become savvy decision-makers capable of activating their own networks and resources in order to shape their experiences. The book will be of interest for all who wish to learn more about the character and the construction of well-being within tourism, the relationship of well-being to a range of factors, and the ways in which tourism operators can assist tourists in creating high-value experiences.
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Cruise tourism and society : a socio-economic perspective / Alexis Papathanassis; Tihomir Lukovic; Michael Vogel editors
Berlin ; New York : Springer, 2012.
207 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
The growth and increased popularity of cruises is accompanied by a number of sustainability issues concerning the environment, the port economies and societies; on board and at shore. The sustainability imperative ultimately leads to operational, economical as well as image-related challenges for the sector's decision-makers and stakeholders. This collection of peer-reviewed papers, presented during the 3rd International Cruise Conference (Dubrovnik, Croatia), seeks to address those issues and contribute to their management in the mid-term.
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Handbook of tourism and quality-of-life research : enhancing the lives of tourists and residents of host communities / [Editors] Muzaffer Uysal ... [et al]
Dordrecht ; New York : Springer, 2012
740 pages. : illustrations
Ký hiệu phân loại (DDC): 338.4791
"Quality of life (QOL) research in tourism has gained much momentum over the last two decades. Academics working in this area research issues related to tourists and host communities. Practitioners are becoming increasingly interested in understanding the science that allows them to develop better marketing and managerial programs designed to enhance the quality of life of tourists. Tourism bureaus and government agencies are increasingly interested in issues of sustainable tourism, specifically in understanding and measuring the impact of tourism on the quality of life of the residents of the host communities."
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Quality-of-life community indicators for parks, recreation and tourism management / [Editor] Megha Budruk; Rhonda Phillips
Dordrecht : Springer, 2011.
249 pages. : color illustrations
Ký hiệu phân loại (DDC): 306
While community quality-of-life indicators are gaining much needed attention in both scholarly work and practice, their application in the areas of parks, recreation and tourism management are not as well known. The applicability of indicator systems for natural resource and natural resource area management within the parks and recreation arena is very high, including urban parks and recreation programs and their influence on quality of life. Tourism is also an area that needs much more work in terms of assessing impacts as well as developing indicators for gauging progress in the long term. All three areas are an integrated discipline and most programs throughout the developed world are housed co-jointly. This volume includes articles from researchers across the globe who are conducting innovative work in these areas.
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