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ABC's of relationship selling through service / Charles M. Futrell, Raj Agnihotri, Michael T. Krush,
New York, NY : McGraw-Hill, 2019
xxxiv, 599 pages. : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.85
ABC's of Relationship Selling 13e trains the readers on a specific, yet generic, step-by-step selling process that is universal in nature. This edition presents a sales process or system in a logical sequence, more than any other text in the market: from planning and the approach, to closing and follow-up for exceptional customer service.
The goal of this text has always been to demonstrate to students the order of steps within the selling process; provide numerous examples of what should be in each step; and how the steps within the selling process interact with one another. This market leading text brings a comfortable and familiar approach to the Selling discipline.
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