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A preface to marketing management / J Paul Peter; James H Donnelly
New York : McGraw-Hill Education, 2019
xiv, 270 pages. : illustrations ; 26 cm.
Ký hiệu phân loại (DDC): 658.8
Preface to Marketing Management, 15e, by Peter and Donnelly, is praised in the market for its clear and concise presentation of the basic principles of marketing in such a way that the core concepts and ideas are covered in sufficient depth to ensure understanding. By offering an engaging, clear, and conceptually sound text, this book has been able to maintain its position as a leading marketing management text.
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