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Database marketing : analyzing and managing customers / Robert C Blattberg, Pyŏng-do Kim, Scott A Neslin
New York : Springer, 2008
871 p.
Ký hiệu phân loại (DDC): 658.83
Describes the contemporary context of database marketing and its impact on business performance. This book presents database marketing tools, including how to collect the data and perform analysis. It is suitable for those interested in database marketing, customer relationship management and customer optimization.
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