In today’s fiercely competitive business world, a smart and effective marketing plan is vital to the survival of any business. However, not everyone has the time, resources or expertise to create a lengthy, complex plan. 

This is the reason why Allan Dib 's book " Marketing on 1 Page "  becomes a powerful and practical tool for everyone in the process of business development. 

Published in 2024, this book is the Vietnamese translation of "The 1-Page Marketing Plan" - one of the global best-selling books in the field of marketing and startups. Allan Dib, a famous entrepreneur, consultant and marketing expert, has condensed the entire marketing planning process into just one page - simple, easy to understand but still complete and effective.

Main content

The book divides the marketing process into 9 boxes , corresponding to 3 main stages :

1. Before Customers Get to Know You (Attraction Stage)

2. When the customer starts interacting (Conversion Stage)

3. After the customer purchases (Nurture Stage)

Each section comes with specific instructions, practical examples, and easy-to-implement strategies, helping readers build a systematic marketing strategy focused on creating and retaining ideal customers .

Who should read this book?

• Startup entrepreneurs looking to attract customers

• Small business owners want to grow sustainably

• Those who find marketing too complicated and want a clear, effective roadmap

"The One-Page Marketing Plan" is not just a book, but a strategic map to help you stay on track in your journey to conquer the market. If you want to simplify and optimize your marketing activities, this is the book you are looking for.

 Books are available at NTTU Library: Lending Warehouse Q12

 We invite readers to borrow and refer to the document.

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