NTTU – In order to create opportunities for students to access and improve their knowledge through specialized courses, providing useful support for students in their journey of self-development. At the same time, through specialized classes, contributing to the development of skills for students studying at the school, thereby helping students proactively equip themselves with some necessary skills to adapt when graduating, Nguyen Tat Thanh University has recently cooperated with the Francophone University Organization (AUF) to organize a training course on "Marketing 6.0" & "Building a personal brand". The course took place in both direct and online forms on the Zoom platform.

The workshop attracted student participation.

The event is part of a series of activities to develop soft skills and career orientation for students, contributing to updating the latest knowledge on modern marketing trends, while raising awareness of the value of personal branding in the digital age.

Participating in the program on behalf of the Francophone University Organization (AUF) were Associate Professor, Dr. Dinh Tien Minh; Master Nguyen Phuoc Huyen Anh. On behalf of Nguyen Tat Thanh University, there were Ms. Tran Mi Tho Na (Deputy Director of Information and Communications Center), Ms. Nguyen Thi Dinh (Deputy Director of Information and Communications Center). The event attracted the direct and online participation of a large number of students from various faculties, lecturers and experts in the field of communication - marketing.

In the first part of the program, Associate Professor, Dr. Dinh Tien Minh delivered an in-depth report on the topic "Marketing 6.0: Understanding customers in the digital and emotional age".

Marketing 6.0 is the next phase of marketing 5.0 – where modern technologies such as artificial intelligence, big data and automation not only serve marketing effectiveness, but also promote empathy, ethics and humanity in brand behavior. In his report, Associate Professor, Dr. Dinh Tien Minh emphasized the following contents: Development from marketing 1.0 to 6.0; The relationship between technology and customer experience; Consumer behavior in the digital age; New competencies that marketing students need to equip themselves with….

Associate Professor, Dr. Dinh Tien Minh presented the report "Marketing 6.0: Understanding customers in the digital and emotional age"

At the same time, Associate Professor, Dr. Dinh Tien Minh also presented the development process of the Marketing industry from 1.0 to 6.0. In particular, the topic emphasized Marketing 5.0 - applying technology for people - and the step towards Marketing 6.0 - where customer experience is personalized, multidimensional and immersive (immersive marketing). Modern concepts mentioned by Associate Professor, Dr. Dinh Tien Minh include: Data-driven marketing, predictive marketing, contextual marketing, augmented reality (AR/VR); How AI, IoT, blockchain shape consumer behavior; and the hierarchical interface model combining technology - people.

In the second topic, MSc. Nguyen Phuoc Huyen Anh - an expert from the Francophone University Organization (AUF), and also an inspirational speaker on personal development, delivered an insightful presentation on the topic "Building a personal brand - Discovering and asserting yourself".

MSc. Nguyen Phuoc Huyen Anh reports on the topic "Building a personal brand - Discovering and affirming yourself"

With an inspiring style and practical analysis, MSc. Nguyen Phuoc Huyen Anh has brought learners an in-depth perspective on the role of personal branding in academic, professional and social life. The topic helps learners realize that: "Personal branding is not only an existing value, but also needs to be designed with goals to suit each stage of career development". MSc. Nguyen Phuoc Huyen Anh's report focuses on the following contents: Understanding personal values ​​and differences in the community; 8 self-assessment questions to shape personal branding; How to tell a brand story consistently, honestly and impressively; Expanding the network of relationships and affirming capacity through specific actions; Applying branding in job interviews, through 8 classic questions with instructions for intelligent and profound answers...

The highlight of the topic was the exchange, open discussion and direct Q&A between students and two reporters. Many practical questions were raised around issues such as: How to build a personal brand if you are a student with little experience; What technology skills are needed to adapt to the 6.0 marketing environment?….

Students participated in the exchange and asked questions to the two speakers. 

Associate Professor, Dr. Dinh Tien Minh and Master, Nguyen Phuoc Huyen Anh enthusiastically answered and gave practical suggestions so that students can immediately apply them to their studies, internships, and career orientation.

The two seminars not only provide modern concepts and skills, but also create opportunities for students to connect with experienced lecturers, broaden their thinking and inspire them to learn. At the same time, the activity also contributes to strengthening the cooperation between the University and AUF - an organization that has supported the implementation of meaningful free seminars for students.

Two guest speakers took souvenir photos with staff, lecturers and students attending the training course. 

With the orientation of continuing to expand specialized classes in the future, the University hopes that students will always be proactive in learning, cultivating knowledge and skills to be ready to adapt and break through in the digital age, while affirming the commitment of Nguyen Tat Thanh University in accompanying students in comprehensive development - from knowledge to personal qualities.

Performed by: Phuong Nguyen 

Photo: Media 

Source of article:  https://ntt.edu.vn/chuyen-de-marketing-6-0-thuong-hieu-ca-nhan-sinh-vien-nttu-tiep-can-tu-duy-tiep-thi-hien-dai-cung-chuyen-gia-auf/