Post date: 13/05/2025 09:38
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Decoding the reason why "Gen Z knocks on the door" of the Marketing industry

NTTU - Are you interested in TV commercials? Do you love grand and splendid events? Do you want to commit and contribute an important part to the advertising campaigns of brands? Marketing will be a colorful world with many diverse and rich experiences in the industry and profession. Don't miss this "hot hit" major with NTTU's curriculum.

1. What is Marketing?

It is difficult to have an exact definition of this field of study, but simply put, Marketing is an indispensable form of business, including all activities related to satisfying customer needs while still ensuring maximum profit in business.

American Professor Philip Kotler - "Father" of modern Marketing has given the most accurate definition of Marketing today, as follows: "Marketing is the process of creating values ​​from customers and close relationships with customers with the aim of gaining benefits for businesses and organizations from the values ​​that have been created".

By studying Marketing, students are equipped with knowledge and skills in business and marketing such as: market research, building and developing customer relationships, organizing product distribution, product pricing, brand promotion, event organization, etc.

At NTTU, students have the opportunity to learn from real-world experience with a wide network of businesses.

2. Does the Marketing industry have potential?

As the buying and selling of goods between countries becomes easier, the competition for goods and services becomes increasingly fierce. Companies and businesses need a team of professional marketers to create a special impression to attract customers. Therefore, marketing is one of the TOP majors with large output and huge income.

According to current statistics, on recruitment information sites in the Vietnamese market, positions in the marketing field account for about 30% of recruitment posts. This number can still grow further because the recruitment needs of businesses still show no signs of "cooling down".

A good marketer knows how to grasp and create market trends to help businesses carry out good product promotion campaigns. Therefore, the future of marketing is predicted to be the "king" of all professions.

According to the Ho Chi Minh City Center for Human Resources Forecasting and Labor Market Information, by 2025, the marketing industry will need 21,600 or more workers each year.

Considered a "promising" major, with a huge monthly income, this is a great opportunity for students studying marketing to always strive to become one of the professional marketers in the future.

After graduation, you are fully capable of taking on positions as a market research specialist, customer care, public relations, product development; or as a researcher planning marketing strategies, event organizer; if you love teaching, you can also participate in teaching and researching business administration and marketing at universities, colleges, and vocational schools. In particular, the promotion opportunities of this profession are very high.

With a highly applicable training orientation, Nguyen Tat Thanh University invests in a system of modern practice rooms for each major.

 
At NTTU, there are a variety of playgrounds and activities for students.
 

3. At NTTU, students always have access to a series of updated and practical knowledge and skills.

At NTTU, Marketing students have access to a series of updated and practical knowledge and skills
- Successful businessmen participate in teaching practical lessons for students
- Students participate in business semesters, practical study hours at the company
- Study and take exams through practical projects
- Large classes follow the Flipped Classroom model with learners at the center
- Practice time up to 70% of the curriculum helps students feel more confident when applying to businesses
- Many workshops with diverse topics stimulate learners' creativity and adaptability

4. What do you study in Marketing at NTTU?

The Marketing major specializes in training in the following aspects: market research, branding, communications, public relations (PR), event organization, etc. with specialized subjects such as: Market research, Marketing management, Integrated Marketing Communications (IMC), Online marketing, Consumer behavior, Advertising and promotion, International marketing, Service marketing, PR, etc.

Students are able to grasp customer psychology and behavior, market research; consumer behavior; planning marketing strategies, building brands, recognizing opportunities and challenges in the context of global integration.

The Marketing training program at NTTU is built towards competency standards, meaning that learners are fully equipped with the competencies of a Marketing specialist such as: Marketing planning, Organizing Marketing activities, Managing Marketing activities, Controlling Marketing activities. These are the core competencies of Marketing managers.

In addition, NTTU students are also equipped with Soft Skills, Social Integration Skills, English and Information Technology to meet the requirements of domestic and foreign employers.

Nguyen Tat Thanh University receives many scholarships from businesses and strategic partners. 

5. Diverse scholarships – stable tuition fees

In addition to a reasonable tuition policy, which is transparently announced before the school year and remains stable throughout the entire course, NTTU also has many valuable scholarships, motivating students to strive and develop themselves in the university environment.

Specifically, candidates who won prizes at provincial and national competitions for excellent students, those in difficult circumstances, female candidates applying for majors in Industrial Systems Engineering, Electrical and Electronic Engineering, Mechatronic Engineering Technology, Construction Engineering, Design and Technology, Architecture, and valedictorians... have the opportunity to receive many valuable scholarships: Encouragement Scholarship (at 10,000,000 VND/scholarship); Support to School Scholarship (20%, 40% discount); Female Student Scholarship (20% discount); Talent Scholarship (50% discount); Valedictorian Support Scholarship (100% discount); NTTU Scholarship (at 20%, 25%, 50% and 100% tuition fee) and some special scholarships according to the policy of Nguyen Tat Thanh University.

In addition, thousands of valuable scholarships are waiting for new students such as: Scholarships for Encouragement of Learning, Scholarships for Supporting Students to Go to School, Scholarships for Female Students, Scholarships for Talents, and Scholarships for Valedictorians.

Contact information:

NGUYEN TAT THANH UNIVERSITY

Address: 300A Nguyen Tat Thanh, Ward 13, District 4, HCMC

Hotline: 1900 2039

Hotline: 0902 298 300 – 0906 298 300 – 0912 298 300 – 0914 298 300

Website:  ntt.edu.vn  or  tuyensinh.ntt.edu.vn

Hopefully the above information has helped you understand clearly about Marketing at Nguyen Tat Thanh University. Wish you study well and reach your dream!

Source of article: https://ntt.edu.vn/giai-ma-ly-do-gen-z-go-cua-nganh-marketing/