Post date: 13/05/2025 09:35
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Public Relations – The profession that “keeps the soul” of the brand

NTTU – For every organization and business, a brand is always an invaluable asset. As the economy becomes more open and diversified, organizations and businesses always need a professional public relations person to be able to “breathe life” into the brand, helping the brand become profound, full of life and deeply imprinted in the minds of customers. Thanks to that, businesses can hold market share in their business field. That is why the Public Relations industry has never stopped being “hot” in Vietnam today.

Public relations, abbreviated as PR (Public Relations), is a field that specializes in planning and developing communication strategies for businesses and organizations to build the image and brand of the business, maintain and develop potential relationships with individuals, businesses, and community groups.

When studying this major at Nguyen Tat Thanh University (NTTU), you will be equipped with knowledge and skills in communication activities, journalism, negotiation, as well as understanding the role and tasks of PR in businesses,...

Public relations is a part of the communications industry, and is trained to integrate knowledge from other majors such as Events, Journalism, Marketing, etc. NTTU's training program orients students to develop in a multidisciplinary work style. Therefore, you can apply for many different positions in different fields.

Public Relations (PR) has always been a hot profession since entering the Vietnamese market. Typing the keyword phrase “PR jobs” on Google, within just 0.65 seconds, 5,870,000 results were found. This shows that the demand for human resources in the PR industry is always hot and especially attractive to dynamic and creative young people.

NTTU students: Get valuable experience from industry experts, opening up opportunities to learn and develop yourself

Many businesses said they were forced to recruit people from other majors for PR positions, due to a serious shortage of PR-specialized human resources. According to the Vietnam Advertising Association, there are currently about 7,000 advertising and PR companies, with at least 70,000 workers in this industry. Companies are forced to recruit people from majors such as journalism, foreign languages, economics or those trained through short-term courses. There are even people who work in PR but have never attended any PR training course. Job opportunities in the field of public relations will continue to expand in the future, especially in a competitive market economy.

NTTU students regularly participate in internships and practical training at prestigious agencies and businesses.

At NTTU, with a team of lecturers who are leading experts in the field of Public Relations and Communications, this helps students gain fundamental and in-depth knowledge of the industry.

As a student of NTTU, you not only study in class but also participate in many useful entertainment programs to develop soft skills and nurture talents from academic competitions and clubs in the school.

When studying Public Relations at NTTU, students not only focus on knowledge and skills in the field but also receive an education that combines theory and professional practice. Students study, train and intern at leading companies in the city, both inside and outside the city.

As a school located in an enterprise, NTTU clearly understands the application of practice in training. The school has continuously innovated its training programs and teaching methods to meet the development requirements of society, built a model of connecting schools and enterprises, linking enrollment with recruitment, linking training with human resource supply, creating conditions for students to study and practice to improve their professional qualifications and vocational skills.

In addition, students studying at NTTU will study and experience a spacious and standard infrastructure system, theory classrooms are fully equipped with learning support devices such as computers, projectors, high-speed Wi-Fi systems, etc. NTTU also has a chain of practice rooms, laboratories such as simulation banks, "made in" NTTU supermarkets, studios, practice workshops and labs, etc. with professional and advanced equipment, giving students the opportunity to develop their professional practice skills right from the classroom.

In addition, the school's libraries are fresh, quiet, and capable of serving the various needs of more than 30,000 students, with over 100,000 books, newspapers, magazines, documents, and an electronic learning system with millions of pages of valuable documents.

In addition to the system of practice rooms, NTTU students are also developed comprehensively physically and mentally with a system of physical buildings, football fields, gyms, academic and experiential clubs... and a canteen system covering all campuses of the school.

At NTTU, students have the opportunity to learn from real-world experience with a wide network of businesses.

PR is a versatile industry. The work of PR is very diverse and rich. Graduates of Public Relations at Nguyen Tat Thanh University have the capacity to work in the field of Public Relations at professional media companies, media departments in enterprises, units, and organizations inside and outside the state organization system.

In addition, you can take on positions such as PR specialist, reporter, editor at press agencies, radio stations, television stations and media channels, consultant and public relations specialist or can research and teach PR majors in educational institutions and research institutes.

For students with knowledge, experience and a serious working attitude, the opportunity to build a name and affirm their position in the Public Relations industry will always be open.

In addition to a reasonable tuition policy, which is transparently announced before the school year and remains stable throughout the entire course, NTTU also has many valuable scholarships, motivating students to strive and develop themselves in the university environment.

Specifically, candidates who won prizes at provincial and national competitions for excellent students, those in difficult circumstances, female candidates applying for majors in Industrial Systems Engineering, Electrical and Electronic Engineering, Mechatronic Engineering Technology, Construction Engineering, Design and Technology, Architecture, and valedictorians... have the opportunity to receive many valuable scholarships: Encouragement Scholarship (at the level of 10,000,000 VND/scholarship + 5,000,000 VND English voucher); Support to School Scholarship (20%, 40% discount); Female Student Scholarship (20% discount); Talent Scholarship (50% discount); Valedictorian Support Scholarship (100% discount); NTTU Scholarship (at the levels of 20%, 25%, 50% and 100% tuition) and some special scholarships according to the policy of Nguyen Tat Thanh University.

In addition, thousands of valuable scholarships are waiting for new students such as: Scholarships for Encouragement of Learning, Scholarships for Supporting Students to Go to School, Scholarships for Female Students, Scholarships for Talents, and Scholarships for Valedictorians.

Admission methods

 

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Contact information:

NGUYEN TAT THANH UNIVERSITY

Address: 300A Nguyen Tat Thanh, Ward 13, District 4, HCMC

Hotline: 1900 2039

Hotline: 0902 298 300 – 0906 298 300 – 0912 298 300 – 0914 298 300

Website:  ntt.edu.vn  or  tuyensinh.ntt.edu.vn

Hopefully the above information has helped you understand more about the Public Relations major at Nguyen Tat Thanh University. Wish you all the best in your studies and achieve your dreams!

Source of article: https://ntt.edu.vn/nganh-quan-he-cong-chung-nghe-giu-hon-cho-thuong-hieu/