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ISBN
| 9789811324628 | |
DDC
| 338.4791 | |
Nhan đề
| Quantitative tourism research in Asia : current status and future directions / [Editor] Sajad Rezaei | |
Thông tin xuất bản
| Singapore : Springer, 2019 | |
Mô tả vật lý
| 323 pages. : illustrations | |
Tùng thư
| Perspectives on Asian tourism. | |
Tóm tắt
| The purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods. The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom - if ever - used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research. | |
Thuật ngữ chủ đề
| Tourism | |
Thuật ngữ chủ đề
| Asia | |
Thuật ngữ chủ đề
| Tourism-Research | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Rezaei, Sajad, 1984- | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 300 | |a323 pages. : |billustrations |
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| 490 | |aPerspectives on Asian tourism. |
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| 520 | |aThe purpose of this book is twofold. First, this book is an attempt to map the state of quantitative research in Asian tourism and hospitality context and provide a detailed description of the design, implementation, application, and challenges of quantitative methods in tourism in Asia. Second, this book aims to contribute to the tourism literature by discussing the past, current and future quantitative data analysis methods. The book offers new insights into well-established research techniques such as regression analysis, but goes beyond first generation data analysis techniques to introduce methods seldom - if ever - used in tourism and hospitality research. In addition to investigating existing and novel research techniques, the book suggests areas for future studies. In order to achieve its objectives the analysis is split into three main sections: understanding the tourism industry in Asia; the current status of quantitative data analysis; and future directions for Asian tourism research. |
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