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  • Ký hiệu PL/XG: 338.4791 A5329
    Nhan đề: Analytics in smart tourism design :
ISBN 9783319442624
DDC 338.4791
Nhan đề Analytics in smart tourism design : concepts and methods / Zheng Xiang; Daniel R Fesenmaier editors
Thông tin xuất bản Switzerland : Springer, 2017
Mô tả vật lý 309 pages. : color illustrations
Tùng thư Tourism on the verge.
Tóm tắt This book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality
Thuật ngữ chủ đề Management
Thuật ngữ chủ đề Big data
Thuật ngữ chủ đề Web usage mining
Thuật ngữ chủ đề Tourism
Từ khóa tự do Internet marketing
Từ khóa tự do Business
Khoa Khoa Du lịch và Việt Nam học
Tác giả(bs) CN Fesenmaier, Daniel R.
Tác giả(bs) CN Xiang, Zheng
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aAnalytics in smart tourism design : |bconcepts and methods / |cZheng Xiang; Daniel R Fesenmaier editors
260 |aSwitzerland : |bSpringer, |c2017
300 |a309 pages. : |bcolor illustrations
490 |aTourism on the verge.
520 |aThis book presents cutting edge research on the development of analytics in travel and tourism. It introduces new conceptual frameworks and measurement tools, as well as applications and case studies for destination marketing and management. It is divided into five parts: Part one on travel demand analytics focuses on conceptualizing and implementing travel demand modeling using big data. It illustrates new ways to identify, generate and utilize large quantities of data in tourism demand forecasting and modeling. Part two focuses on analytics in travel and everyday life, presenting recent developments in wearable computers and physiological measurement devices, and the implications for our understanding of on-the-go travelers and tourism design. Part three embraces tourism geoanalytics, correlating social media and geo-based data with tourism statistics. Part four discusses web-based and social media analytics and presents the latest developments in utilizing user-generated content on the Internet to understand a number of managerial problems. The final part is a collection of case studies using web-based and social media analytics, with examples from the Sochi Olympics on Twitter, leveraging online reviews in the hotel industry, and evaluating destination communications and market intelligence with online hotel reviews. The chapters in this section collectively describe a range of different approaches to understanding market dynamics in tourism and hospitality
541 |aMua
650 |aManagement
650 |aBig data
650 |aWeb usage mining
650 |aTourism
653 |aInternet marketing
653 |aBusiness
690 |aKhoa Du lịch và Việt Nam học
700 |aFesenmaier, Daniel R.|eeditors
700 |aXiang, Zheng|eeditors
852 |aThư Viện Đại học Nguyễn Tất Thành
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