 |
ISBN
| 9783662567067 | |
DDC
| 658.83 | |
Tác giả CN
| Sarstedt, Marko | |
Nhan đề
| A concise guide to market research : the process, data, and methods using IBM SPSS statistics / Marko Sarstedt; Erik Mooi | |
Lần xuất bản
| Third edition | |
Thông tin xuất bản
| Berlin, Germany : Springer, 2019. | |
Mô tả vật lý
| 407 pages. : illustrations | |
Tùng thư
| Springer texts in business and economics. | |
Phụ chú
| Includes index. | |
Tóm tắt
| This updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS. | |
Thuật ngữ chủ đề
| Industrial management | |
Thuật ngữ chủ đề
| Marketing | |
Thuật ngữ chủ đề
| Management | |
Thuật ngữ chủ đề
| Marketing research | |
Từ khóa tự do
| Business | |
Từ khóa tự do
| Statistics | |
Từ khóa tự do
| Economics | |
Từ khóa tự do
| Management science | |
Khoa
| Khoa Quản trị Kinh doanh | |
Tác giả(bs) CN
| Mooi, Erik | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
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| 100 | |aSarstedt, Marko |
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| 245 | |aA concise guide to market research : |bthe process, data, and methods using IBM SPSS statistics / |cMarko Sarstedt; Erik Mooi |
|---|
| 250 | |aThird edition |
|---|
| 260 | |aBerlin, Germany : |bSpringer, |c2019. |
|---|
| 300 | |a407 pages. : |billustrations |
|---|
| 490 | |aSpringer texts in business and economics. |
|---|
| 500 | |aIncludes index. |
|---|
| 520 | |aThis updated and revised second edition of the accessible, practice-oriented guide gives readers a compact and step-by-step introduction to the most important quantitative market research techniques, as well as how to use and analyze them in SPSS. |
|---|
| 541 | |aSpringer |
|---|
| 650 | |aIndustrial management |
|---|
| 650 | |aMarketing |
|---|
| 650 | |aManagement |
|---|
| 650 | |aMarketing research |
|---|
| 653 | |aBusiness |
|---|
| 653 | |aStatistics |
|---|
| 653 | |aEconomics |
|---|
| 653 | |aManagement science |
|---|
| 690 | |aKhoa Quản trị Kinh doanh |
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| 700 | |aMooi, Erik |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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