 |
ISBN
| 9780429296444 | |
DDC
| 302.2072 | |
Tác giả CN
| Boyle, Michael P. | |
Nhan đề
| Applied communication research methods : getting started as a researcher / Michael P Boyle; Mike Schmierbach | |
Lần xuất bản
| Second edition | |
Thông tin xuất bản
| New York, NY : Routledge, 2020 | |
Mô tả vật lý
| xxiv, 459 pages : illustrations | |
Tóm tắt
| A hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities | |
Thuật ngữ chủ đề
| Communication -- Methodology | |
Thuật ngữ chủ đề
| Communication -- Recherche | |
Thuật ngữ chủ đề
| Communication -- Research | |
Tác giả(bs) CN
| Schmierbach, Mike | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 100 | |aBoyle, Michael P. |
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| 245 | |aApplied communication research methods : getting started as a researcher / |cMichael P Boyle; Mike Schmierbach |
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| 250 | |aSecond edition |
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| 260 | |aNew York, NY : |bRoutledge, |c2020 |
|---|
| 300 | |axxiv, 459 pages : |billustrations |
|---|
| 520 | |aA hands-on guide for applying research methods to common problems, issues, projects, and questions that communication practitioners deal with on a regular basis, this text demonstrates the relevance of research in professional roles and communication careers. The second edition features updated material that covers major communication research methods including surveys, experiments, focus groups, observation research, while also providing key background information on ethics, validity, reliability, concept explication, statistical analysis, and other current topics. It continues to foster student engagement with research through its numerous features and practical activities |
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| 650 | |aCommunication -- Methodology |
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| 650 | |aCommunication -- Recherche |
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| 650 | |aCommunication -- Research |
|---|
| 654 | |aResearch Methods |
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| 692 | |aPhương pháp nghiên cứu khoa học |
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| 700 | |aSchmierbach, Mike |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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