thông tin biểu ghi
  • Giáo trình
  • Ký hiệu PL/XG: 302.231 F197
    Nhan đề: Selling social media :
ISBN 9781501319693
DDC 302.231
Tác giả CN Faltesek, Daniel
Nhan đề Selling social media : the political economy of social networking / Daniel Faltesek
Thông tin xuất bản New York : Bloomsbury Academic, 2018.
Mô tả vật lý 226 pages. : illustrations ; 23 cm.
Tóm tắt Facebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency
Thuật ngữ chủ đề Social media
Thuật ngữ chủ đề Social media-Economic aspects
Thuật ngữ chủ đề Social networks
Thuật ngữ chủ đề Social media-Political aspects
Khoa Viện Văn hóa nghệ thuật
Địa chỉ 100Q4_Kho Mượn(1): 072461
000 00000nam#a2200000u##4500
00124528
0021
0043C599DA6-3985-4806-B914-A7DB5F522030
005202010071514
008201007s2018 nyu eng
0091 0
020 |a9781501319693|c3103000
039|a20201007151446|bnghiepvu|y20201007151225|znghiepvu
040 |aNTT
041 |aeng
044 |anyu
082 |a302.231|bF197|223
100 |aFaltesek, Daniel
245 |aSelling social media : |bthe political economy of social networking / |cDaniel Faltesek
260 |aNew York : |bBloomsbury Academic, |c2018.
300 |a226 pages. : |billustrations ; |c23 cm.
504 |aIncludes bibliographical references (pages 200-221) and index.
520 |aFacebook, Twitter, Snapchat, YouTube, LinkedIn, and dozens of other services have been described as the vanguard of creative destruction across the media industries-disruptors of established business, heroes of a new economic narrative that supposes that the attention of individual users can be measured, managed, manipulated, backing methods that securitized, patented, and litigated attention in ways impossible before. Selling Social Media catalogues the key terms and discourses of the rise of social media firms with a particular emphasis on monetization, securitization, disruption, and litigation. Tensions between ideas and terms are critical, as the ways that different aspects of social media business are described change depending on the audience, scale, and maturity of the firm. These divergent discourses are bound together into a single story of social media, an industry that challenges the theories and descriptions of media that have come before. Through a reading of social media business this book offers a chance to revisit media theory in the context of a new social media companies and products that depend on a different understanding of media audiences, media industries, and public agency
541 |aMua
650 |aSocial media
650 |aSocial media|xEconomic aspects
650 |aSocial networks
650 |aSocial media|xPolitical aspects
690 |aViện Văn hóa nghệ thuật
691 |aTruyền thông đa phương tiện
852|a100|bQ4_Kho Mượn|j(1): 072461
8561|uhttp://elib.ntt.edu.vn/documentdata01/1 giaotrinh/300 khoahocxahoi/anhbiasach/24528_selling social mediathumbimage.jpg
890|a1
Dòng Mã vạch Nơi lưu S.gọi Cục bộ Phân loại Bản sao Tình trạng Thành phần
1 072461 Q4_Kho Mượn 302.231 F197 Sách mượn tại chỗ 1