 |
ISBN
| 9781292156156 | |
DDC
| 338.4791 | |
Nhan đề
| Marketing for hospitality and tourism / Philip Kotler ... [et al] | |
Lần xuất bản
| 7th ed., Global ed | |
Thông tin xuất bản
| Harlow, Essex, England : Pearson Education Limited, 2017 | |
Mô tả vật lý
| 681 pages. : illustrations | |
Phụ chú
| Includes index. | |
Tóm tắt
| "For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities." | |
Thuật ngữ chủ đề
| Marketing | |
Thuật ngữ chủ đề
| Hospitality industry-Marketing | |
Thuật ngữ chủ đề
| Tourism | |
Thuật ngữ chủ đề
| Tourism-Marketing | |
Từ khóa tự do
| Hospitality industry | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Bowen, John 1948- | |
Tác giả(bs) CN
| Makens, James C. | |
Tác giả(bs) CN
| Kotler, Philip | |
Tác giả(bs) CN
| Baloglu, Seyhmus | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
| |
000
| 00000nam#a2200000u##4500 |
|---|
| 001 | 23697 |
|---|
| 002 | 2 |
|---|
| 004 | C74AC3FD-8A85-40ED-BBD0-F6AC486EB3D5 |
|---|
| 005 | 202205041036 |
|---|
| 008 | 200909s2017 enk eng |
|---|
| 009 | 1 0 |
|---|
| 020 | |a9781292156156 |
|---|
| 039 | |a20220504103656|btainguyendientu|c20220504093449|dbacntp|y20200909104229|znghiepvu |
|---|
| 040 | |aNTT |
|---|
| 041 | |aeng |
|---|
| 044 | |aenk |
|---|
| 082 | |a338.4791|bM3455|223 |
|---|
| 245 | |aMarketing for hospitality and tourism / |cPhilip Kotler ... [et al] |
|---|
| 250 | |a7th ed., Global ed |
|---|
| 260 | |aHarlow, Essex, England : |bPearson Education Limited, |c2017 |
|---|
| 300 | |a681 pages. : |billustrations |
|---|
| 500 | |aIncludes index. |
|---|
| 520 | |a"For courses in Hospitality Marketing, Tourism Marketing, Restaurant Marketing, or Hotel Marketing. Marketing for Hospitality and Tourism, 7/e is the definitive source for hospitality marketing. Taking an integrative approach, this highly visual, four-color book discusses hospitality marketing from a team perspective, examining each hospitality department and its role in the marketing mechanism. These best-selling authors are known as leading marketing educators and their book, a global phenomenon, is the leading resource on hospitality and tourism marketing. The Seventh Edition of this popular book includes new and updated coverage of social media, destination tourism and other current industry trends, authentic industry cases, and hands-on application activities." |
|---|
| 541 | |aMua |
|---|
| 650 | |aMarketing |
|---|
| 650 | |aHospitality industry|xMarketing |
|---|
| 650 | |aTourism |
|---|
| 650 | |aTourism|xMarketing |
|---|
| 653 | |aHospitality industry |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
|---|
| 691 | |aDu lịch |
|---|
| 691 | |aQuản trị Nhà hàng và Dịch vụ ăn uống |
|---|
| 700 | |aBowen, John 1948- |
|---|
| 700 | |aMakens, James C. |
|---|
| 700 | |aKotler, Philip |
|---|
| 700 | |aBaloglu, Seyhmus |
|---|
| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
|---|
| 856 | 1|uhttp://elib.ntt.edu.vn/documentdata01/2 tailieuthamkhao/900 lichsuvadialy/anhbiasach/23697_marketingforhospitalityandtourism_k_001thumbimage.jpg |
|---|
| 890 | |c1|a0|b0|d1 |
|---|
| |
Không tìm thấy biểu ghi nào
|
|
|
|