 |
ISBN
| 978-1-84950-603-8 | |
DDC
| 338.4791 | |
Tác giả CN
| Woodside, Arch G. | |
Nhan đề
| Perspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / Arch G Woodside; Carol M Megehee, Alfred Ogle Editor | |
Lần xuất bản
| 1st | |
Thông tin xuất bản
| Bingley : Emerald, 2009 | |
Mô tả vật lý
| 325 p. ; cm. | |
Tùng thư
| Advances in culture, tourism and hospitality research | |
Tóm tắt
| "Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description | |
Thuật ngữ chủ đề
| Travel & Tourism | |
Thuật ngữ chủ đề
| BUSINESS & ECONOMICS -Industries -Hospitality | |
Thuật ngữ chủ đề
| Gestion d'entreprises | |
Thuật ngữ chủ đề
| Tourism -Social aspects | |
Khoa
| Khoa Du lịch và Việt Nam học | |
Tác giả(bs) CN
| Megehee, Carol M | |
Tác giả(bs) CN
| Ogle, Alfred | |
Địa chỉ
| Thư Viện Đại học Nguyễn Tất Thành |
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| 100 | |aWoodside, Arch G. |
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| 245 | |aPerspectives on cross-cultural, ethnographic, brand image, storytelling, unconscious needs, and hospitality guest research / |cArch G Woodside; Carol M Megehee, Alfred Ogle Editor |
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| 250 | |a1st |
|---|
| 260 | |aBingley : |bEmerald, |c2009 |
|---|
| 300 | |a325 p. ; |ccm. |
|---|
| 490 | |aAdvances in culture, tourism and hospitality research |
|---|
| 520 | |a"Volume 3 of Advances in Culture, Tourism and Hospitality Research examines how research tools affect theory advances in culture and tourism research. Using visual narrative art to explicate unconscious thinking that shapes trip plans and visits, building tree diagrams of streams of antecedent conditions associating with extreme behavior (e.g., road rage, chronic casino gambling), and research methods that go beyond quantitative/qualitative taxonomies are examples of the unique themes covered in this volume. The papers focus on how to gain meaning from data to thus look at how streams of antecedent conditions result in tourism behavior"--Publisher's description |
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| 541 | |aMua |
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| 650 | |aTravel & Tourism |
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| 650 | |aBUSINESS & ECONOMICS |vIndustries |xHospitality |
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| 650 | |aGestion d'entreprises |
|---|
| 650 | |aTourism |vSocial aspects |
|---|
| 690 | |aKhoa Du lịch và Việt Nam học |
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| 700 | |aMegehee, Carol M |eEditor |
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| 700 | |aOgle, Alfred |eEditor |
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| 852 | |aThư Viện Đại học Nguyễn Tất Thành |
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