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    Nhan đề: Corporate Social Responsibility :

ISBN 9783642409745
DDC 658.408
Nhan đề Corporate Social Responsibility : Challenges, Opportunities and Strategies for 21st Century Leaders / Editors: John O. Okpara and Samuel O. Idowu
Thông tin xuất bản Berlin : Springer, 2013
Mô tả vật lý 315 p. ; cm.
Phụ chú CSR, sustainability, ethics & governance.
Tóm tắt In today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders. This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it's only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
Thuật ngữ chủ đề Economics
Thuật ngữ chủ đề Social responsibility of business
Thuật ngữ chủ đề Public administration
Khoa Khoa Quản trị Kinh doanh
Tác giả(bs) CN Idowu, Samuel O.
Tác giả(bs) CN Okpara, John O.
Địa chỉ Thư Viện Đại học Nguyễn Tất Thành
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245 |aCorporate Social Responsibility : |bChallenges, Opportunities and Strategies for 21st Century Leaders / |cEditors: John O. Okpara and Samuel O. Idowu
260 |aBerlin : |bSpringer, |c2013
300 |a315 p. ; |ccm.
500 |aCSR, sustainability, ethics & governance.
520 |aIn today's global business environment it is no longer acceptable that a corporation does well simply by doing good. It is expected. With increasing pressures from stakeholders to improve the bottom line as well as to be good corporate citizens, business leaders face tough decisions. What social issues should we support? What initiatives should we develop that will do the most good for the company as well as the cause? Do we include social messages in our advertising, encourage our employees to volunteer, do we modify our business practices? How do we integrate a new initiative into current strategies? These and other challenges will continue to face future leaders. This book provides thoughtful answers to these important questions, and to many more. The book offers suggestions on how to choose among major worthy causes and also how to measure the amount of good achieved both for the recipients and the companies themselves. Of course, all is not only about challenges, there are loads of opportunities that go along with them but it's only responsible and sustainable leaders who would be able to spot these opportunities. That is the future which awaits 21st century leaders.
541 |aSpringer
650 |aEconomics
650 |aSocial responsibility of business
650 |aPublic administration
690 |aKhoa Quản trị Kinh doanh
700 |aIdowu, Samuel O. |eEditors
700 |aOkpara, John O.|eEditors
852 |aThư Viện Đại học Nguyễn Tất Thành
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