Customer Relationship Management : How To Develop and Execute / Michael PearceCRM first entered the business vocabulary in the early 90's; initially as a systems driven technical solution. It has since escalated in importance as system providers increased their market penetration of the business market and, in parallel, CRM's strategic importance gained more traction as it was recognized that CRM was, at its heart, a business model in the pursuit of sustainable profit. This was accentuated by the academic community stepping up their interest in the subject in the early 2000's. Today, it is a universal business topic which has been re-engineered by the online shopping revolutionin which the customer is firmly placed at the center of the business. The current reality, however, is that, for the vast majority of businesses, CRM has not been adopted as a business philosophy and practicing business model. It has not been fully understood and therefore fully embraced and properly implemented. The author addresses this head-on by stripping CRM down into its component parts by delving into and explaining the role and relevanceof the C, R, and M in CRM. This is a practical guide but set within a strategic framework. The outage is clear actionable insights and how to convert them into delivery. It is written in an easily digestible, non-jargon style, with case studies to demonstrate how CRM works. This book can be immediately used as the primary practical reference to guide the development and implementation of a CRM strategy.
Marketing Plan Templates for Enhancing Profits / Elizabeth Rush Kruger
Đầu mục:0
Tài liệu số:1The proposed book presents 12 marketing strategies for enhancing profits with the 80/20 rule. It will include templates for marketing plans: The Appendices of the proposed book provide marketing plan templates for a manufacturer, distributor, service provider, and retailer. Examples demonstrate how a high-tech manufacturer, real estate broker, healthcare service provider, and online retailer can use them to enhance their profits.
Managing Quality of Life in Tourism and Hospitality : Best Practice / Stefan Kruger, Muzaffer Uysal, M. Joseph Sirgy
Đầu mục:0
Tài liệu số:1Quality-of-life research in tourism and hospitality has gained much momentum and can be classified in terms of three major categories: (1) quality-of-life research that focuses on tourists/guests and the impacts of specific tourism and hospitality programs on the overall quality of life of tourists/guests. (2) Quality-of-life research that focuses on employees of tourism/hospitality firms, such as the impact of work-life balance programs on front line service employees of hotels and (3) quality-of-life research that focuses on tourist communities including the impact of green community programs on the quality of life of residents of tourist communities.
Anderson's atlas of hematology / Shauna C. Anderson Young, Keila B. Poulsen
Đầu mục:1
Tài liệu số:0This Second Edition of the acclaimed Anderson?s Atlas of Hematology has been thoroughly updated and revised based on the latest basic science and clinical findings. In addition, you'll find new, higher-quality images as well as the most recent World Health Organization classification of hematologic disorders.
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