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Modern methods for business research / George A. Marcoulides
NJ : Lawrence Erlbaum Mahwah, 1998
viii, 437 pages : illustrations ; 24 cm.
Ký hiệu phân loại (DDC): 650.072
This volume introduces the latest popular methods for conducting business research. The goal of each chapter author is to provide an understanding of each method with a minimum of mathematical derivations. The chapters are organized within three general interrelated topics: measurement, decision analysis, and modeling. The chapters on measurement discuss generalizability theory, latent trait and latent class models, and multi-faceted Rasch modeling. The chapters on decision analysis feature applied location theory models, data envelopment analysis, and heuristic search procedures. The chapters on modeling examine exploratory and confirmatory factor analysis, dynamic factor analysis, partial least squares and structural equation modeling, multilevel data analysis, modeling of longitudinal data by latent growth curve methods and structures,and configural models of longitudinal categorical data
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