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Business travel and tourism / John Swarbrooke, Susan Horner
Oxford ; Boston : Butterworth-Heinemann, 2001
377 p.
Ký hiệu phân loại (DDC): 338.4791
Business Travel and Tourism' provides a comprehensive, international overview of business tourism from both a theoretical and practical perspective. With the use of case studies from around the world, 'Business Travel and Tourism' explores a broad range of issues, including: * The global business tourism market * The design of business tourism facilities * The role of the destination in business travel and tourism * The social, economic, and environmental impacts of business tourism * The ethical dimension of business tourism * The marketing of business tourism products * The impact of new tech.
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