Dòng Nội dung
1
HBR guide to buying a small business /Richard S. Ruback, Royce Yudkoff.
Boston, Massachusetts :Harvard Business Review Press,2017
x, 302 pages ;23 cm.
Ký hiệu phân loại (DDC): 658.1
"Are you looking for an alternative to a career path at a big firm? Does founding your own start-up seem too risky? There is a radical third path open to you: You can buy a small business and run it as CEO. Purchasing a small company offers significant financial rewards--as well as personal and professional fulfillment. Leading a firm means you can be your own boss, put your executive skills to work, fashion a company environment that meets your own needs, and profit directly from your success. But finding the right business to buy and closing the deal isn't always easy. In the 'HBR Guide to Buying a Small Business,' Harvard Business School professors Richard Ruback and Royce Yudkoff help you: Determine if this path is right for you; Raise capital for your acquisition; Find and evaluate the right prospects; Avoid the pitfalls that could derail your search; Understand why a 'dull' business might be the best investment; Negotiate a potential deal with the seller; Avoid deals that fall through at the last minute" -- Provided by publisher.
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2
The small business online marketing handbook :converting online conversations to offline sales /Annie Tsai.
Hoboken, New Jersey :Wiley,2013.
x, 182 pages ;24 cm
Ký hiệu phân loại (DDC): 658.872
"The small business marketing experts at Demandforce help owners kick off their online strategy. Small business owners are exceptional at delivering on their product or service. Many, however, don't know where to start when it comes to online marketing. The Small Business Online Marketing Handbook will show you how to effectively leverage email, social, online, and network marketing to get new customers and keep existing customers coming back. Author Annie Tsai shows you how to refocus just a small percentage of an offline marketing budget and create exponential return for your business. Author Annie Tsai is a popular blogger and Chief Customer Officer for Demandforce, an automated Internet marketing and communication company specializing in small- to medium-sized businesses, recently acquired by Intuit Features spot interviews and "do this now" advice from resident experts at Demandforce, including the founders With the proliferation of social media and the consumer voice on the web, small business owners need to take a deliberate approach to leveraging this new marketing channel to effectively convert online conversations into offline sales. The Small Business Online Marketing Handbook shows you how"--
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