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Cultural tourism / Hilary Du Cros, Bob McKercher
Abingdon, Oxon : Routledge, 2020
xv, 321 pages. : illustrations (black and white) ; 25 cm.
Ký hiệu phân loại (DDC): 910
Cultural Tourism remains the only book to bridge the gap between cultural tourism and cultural and heritage management. The first edition illustrated how heritage and tourism goals can be integrated in a management and marketing framework to produce sustainable cultural tourism. The current edition takes this further to base the discussion of cultural tourism in the theory and practice of cultural and heritage management (CM and CHM), under the understanding that for tourism to thrive, a balanced approach to the resource base it uses must be maintained. An ‘umbrella approach’ to cultural tourism represents a unique feature of the book, proposing solutions to achieve an optimal outcome for all sectors.
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